Ah, what a great vacation that was. So relaxing. I can still hear the sounds of the waves crashing on the white, sandy beach, tropical birds singing their alluring songs in the lush forest behind me. I really meant to update the blog from my cabana, but the resort was having problems with their wireless [...]

It’s time for another entertaining installment of PR Shorts, our highly informative — if somewhat basic and embarrassingly infrequent — look at a particular aspect of this job we do. Today I’ll discuss the daunting task of pitching a journalist.
The last PR Short touched on the press release, a vital weapon in the PR rep’s [...]

“I was reviewing a big, anticipated game in a well-known, successful franchise from a top-tier publisher. It’d gotten plenty of slobbery preview coverage from ours and other outlets in the months previous, but the final game was inescapably mediocre. So I gave it the score it deserved.”
Just like any other day for a gaming journalist [...]

Throughout a game’s PR and marketing campaign, the publisher or developer needs to create promotional screenshots to show off a game’s visuals. It’s important to note that the final polishing of a game — those extra steps that take the game to final quality — often isn’t done until the last few months of the project. That will vary, of course, from one game to another, as some teams may aim to be “art complete” much earlier in development. Anyway, these shots will usually be created with whatever game content is available — so if a game is being announced two years before its release date, there’s a good chance that the aforementioned game content is not final, only partially available or completely non-existent.

It’s no secret — me likey pork. Whether in chop form, thicker chop form, bacon, ham, you name it — I’ll probably enjoy it. But now this whole swine flu thing is giving pigs a bad rap. Now, nevermind kooky theories that this flu may be some zombie version of the 1918 Spanish flu that nearly toppled Europe, but it’s about time for pigs to hire a PR agency or some marketing consultants to sort this whole thing out. Pigs — with the assistance of communicators — could do a few things in this situation: