You’ll have to pardon me if I go off on a few tangents here. This whole thing was sparked by some lovely chats I had with some other PR folk last night.
Here I sit, perched high above the streets of San Francisco in a swank Japanese theme hotel that I couldn’t possibly afford were it [...]

Keeping with the tradition of highly frequent blog updates, here’s another highly frequent blog update! I’m heading to San Francisco tomorrow for the illustrious Game Developers Conference, a show that brings together loads of game-industry folks and those who would someday very much like to be game-industry folks for a few days of panels, lectures, [...]

It’s time for another entertaining installment of PR Shorts, our highly informative — if somewhat basic and embarrassingly infrequent — look at a particular aspect of this job we do. Today I’ll discuss the daunting task of pitching a journalist.
The last PR Short touched on the press release, a vital weapon in the PR rep’s [...]

I get it, social networks are all the rage (see my roundtable post coming soon.)
But as with all formal business, why would you leave something to chance? With the unreliability of the ever-growing Twitter, is it really fair to assume that I’m going to get your DM for assets in a timely manner? Or am [...]