It’s no secret — me likey pork. Whether in chop form, thicker chop form, bacon, ham, you name it — I’ll probably enjoy it. But now this whole swine flu thing is giving pigs a bad rap. Now, nevermind kooky theories that this flu may be some zombie version of the 1918 Spanish flu that nearly toppled Europe, but it’s about time for pigs to hire a PR agency or some marketing consultants to sort this whole thing out. Pigs — with the assistance of communicators — could do a few things in this situation:

Before we all get too deep into the details and theories of PR and marketing, I wanted to thank Tom for setting all this up.  He’s got a nice group of PR, marketing and media people involved here – many of whom I’ve worked with before in some capacity – so I /clap for him [...]