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	<title>The Evolution of PR &#187; GDC</title>
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	<description>Marketers constantly have to adapt to reach consumers. We&#039;re here to talk about that... and, well... a whole bunch of other crap.</description>
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		<title>Off to GDC I go! Tomorrow.</title>
		<link>http://evolutionofpr.com/2010/03/09/off-to-gdc-i-go-tomorrow/</link>
		<comments>http://evolutionofpr.com/2010/03/09/off-to-gdc-i-go-tomorrow/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 14:45:15 +0000</pubDate>
		<dc:creator>Tom Ohle</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Total BS]]></category>
		<category><![CDATA[Video games]]></category>
		<category><![CDATA[Empire Avenue]]></category>
		<category><![CDATA[GDC]]></category>
		<category><![CDATA[gog.com]]></category>
		<category><![CDATA[ohle]]></category>
		<category><![CDATA[Paradox]]></category>
		<category><![CDATA[Pitching]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[uhhh...]]></category>

		<guid isPermaLink="false">http://evolutionofpr.com/?p=237</guid>
		<description><![CDATA[Keeping with the tradition of highly frequent blog updates, here&#8217;s another highly frequent blog update! I&#8217;m heading to San Francisco tomorrow for the illustrious Game Developers Conference, a show that brings together loads of game-industry folks and those who would someday very much like to be game-industry folks for a few days of panels, lectures, [...]]]></description>
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<p>Keeping with the tradition of highly frequent blog updates, here&#8217;s another highly frequent blog update! I&#8217;m heading to San Francisco tomorrow for the illustrious <a href="http://gdconf.com" target="_blank">Game Developers Conference</a>, a show that brings together loads of game-industry folks and those who would someday very much like to be game-industry folks for a few days of panels, lectures, workshops, drinking and drinking. It&#8217;s going to be great to catch up with some of the journalistic types I haven&#8217;t seen in a long time.</p>
<p>This year&#8217;s a bit different than in the past: I&#8217;m not actually being paid to go there! Instead, I&#8217;m heading down solely to fulfill my own selfish desires: yell at people in the halls to tell them how awesome <a href="http://empireavenue.com" target="_blank">Empire Avenue</a> is; throw some free-game codes for <a href="http://gog.com" target="_blank">GOG.com</a> around like they&#8217;re going out of style (which they&#8217;re not); go hang out at the <a href="http://paradoxplaza.com" target="_blank">Paradox</a> suite to mooch whatever freebies I can; and to try and drum up some more business for <a href="http://evolutionofpr.com/about" target="_blank">Evolve PR</a>. That last one&#8217;s kind of an interesting one.</p>
<p>I have to admit that I&#8217;ve been ridiculously (perhaps even ridonkulously) busy lately. The prospect of bringing on even more business kind of makes me cry. But I do have a big, evil, master plan: I&#8217;m also going to spend my time trying to find someone to help out. That&#8217;s right &#8212; Evolve is expanding. I&#8217;ve got a few folks in mind, but really, if you happen to read this, are a highly experienced PR/marketing rep in the games industry, and will be in San Francisco this week, shoot me an email or tackle me on the street. Alternatively, if you&#8217;re a PR Director, VP of Marketing or whatever else, be sure to wear your best shoulder pads, because there&#8217;s a good chance I&#8217;ll knock you over and throw a business card in your face. It may not be the most effective bizdev tactic, but I&#8217;m not about to actually&#8230; you know&#8230; set up meetings, print out all sorts of fancy brochures, perfect a sales pitch and try to woo you with my eloquence. That shit&#8217;s so 1996.</p>
<p>I hope to actually do some blog updates from SF, as I should have plenty of time on my hands&#8230;. again, my highly effective business-development practices don&#8217;t take a lot of time&#8230; but if I don&#8217;t, try not to miss me too much.</p>
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