So today the mighty M is launching its McCafé brand in the US (I don’t know if I’ll get a chance to savor the flavors up here in Canada), bringing “quality espresso-based coffee” to its restaurants nationwide. They’re trying to take a bite (or gulp, if you will) out of the lucrative coffee market dominated by the likes of Starbucks and whatever other local mega-chain you have around your parts. Will it work, though?