How about a little quickie on branding? Dragon Age: Origins (not sure why Dragon Age didn’t work out on its own) and Guild Wars 2 are two fairly highly anticipated entries in the fantasy-RPG space. So how could they possibly end up with such similar branding? Check it: I have to say I like the [...]

So today the mighty M is launching its McCafé brand in the US (I don’t know if I’ll get a chance to savor the flavors up here in Canada), bringing “quality espresso-based coffee” to its restaurants nationwide. They’re trying to take a bite (or gulp, if you will) out of the lucrative coffee market dominated by the likes of Starbucks and whatever other local mega-chain you have around your parts. Will it work, though?

It’s no secret — me likey pork. Whether in chop form, thicker chop form, bacon, ham, you name it — I’ll probably enjoy it. But now this whole swine flu thing is giving pigs a bad rap. Now, nevermind kooky theories that this flu may be some zombie version of the 1918 Spanish flu that nearly toppled Europe, but it’s about time for pigs to hire a PR agency or some marketing consultants to sort this whole thing out. Pigs — with the assistance of communicators — could do a few things in this situation: