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	<title>The Evolution of PR &#187; assassin&#8217;s creed 2</title>
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	<link>http://evolutionofpr.com</link>
	<description>Marketers constantly have to adapt to reach consumers. We&#039;re here to talk about that... and, well... a whole bunch of other crap.</description>
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		<title>E3 Trailer-Go-Round Part 1</title>
		<link>http://evolutionofpr.com/2009/06/03/e3-trailer-go-round-part-1/</link>
		<comments>http://evolutionofpr.com/2009/06/03/e3-trailer-go-round-part-1/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 12:42:05 +0000</pubDate>
		<dc:creator>Tom Ohle</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Video games]]></category>
		<category><![CDATA[assassin's creed 2]]></category>
		<category><![CDATA[crackdown 2]]></category>
		<category><![CDATA[crysis 2]]></category>
		<category><![CDATA[e3]]></category>
		<category><![CDATA[ohle]]></category>
		<category><![CDATA[splinter cell: conviction]]></category>
		<category><![CDATA[The Beatles Rock Band]]></category>
		<category><![CDATA[videos]]></category>

		<guid isPermaLink="false">http://evolutionofpr.com/?p=132</guid>
		<description><![CDATA[Everybody who&#8217;s anybody in the games industry &#8212; me being the most obvious exception &#8212; is at E3 in LA this week, shoveling their wares or having wares shoveled into them. As hoped, a lot of companies saved some big announcements and content for the show, and I&#8217;m here to crap all over their hard [...]]]></description>
			<content:encoded><![CDATA[<p>Everybody who&#8217;s anybody in the games industry &#8212; me being the most obvious exception &#8212; is at E3 in LA this week, shoveling their wares or having wares shoveled into them. As hoped, a lot of companies saved some big announcements and content for the show, and I&#8217;m here to crap all over their hard work. Or praise it. I&#8217;ll take a look at some of the trailers making waves and offer my thoughts. Let&#8217;s get to it.</p>
<h2><strong>Splinter Cell: Conviction</strong></h2>
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<p>The gruff stealth-action hero is back, and this time he&#8217;s Jason Bourne! Or Emo Sam Fisher. But that&#8217;s okay. I was never big on the Splinter Cell series because of the patience required to sneak around effectively, so the shift to a more action-oriented style of gameplay suits me just fine. This trailer shows off Ubisoft&#8217;s ever-increasing cinematic talents, and I, for one, welcome our new French overlords. This is how you break your media silence on a game, and coupled with the accompanying gameplay demos it seems to have effectively renewed interest in the franchise. Sure there are some people bitching that, &#8220;this isn&#8217;t Splinter Cell,&#8221; but to those people I say, &#8220;go play Metal Gear, you jerk.&#8221;</p>
<p>Verdict: B+</p>
<p><span id="more-132"></span></p>
<h2><strong>Crackdown 2</strong></h2>
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<p>I&#8217;ll set myself up for a caning with this statement: &#8220;I&#8217;ve never played Crackdown.&#8221; It just hit while I was playing too much other stuff, and I&#8217;ve never been one to go way back and clear our my gaming backlog&#8230; there&#8217;s always something new coming down the pipe. That being said, this trailer didn&#8217;t magically spark my interest. The fact that you play as some sort of superhero-style dude comes through a bit, though perhaps the glut of games with superhero-style dudes is to blame for my lack of excitement about the whole concept. Okay, so I can jump really high, cause explosions and whatnot&#8230; fantastic. What else? Here&#8217;s to hoping that the new dev team at Ruffian can take over the reins from moved-on-to-APB Realtime Worlds and deliver something that gets me interested with gameplay footage.</p>
<p>Verdict: C</p>
<h2><strong>Crysis 2</strong></h2>
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<p>Uhh&#8230; Shards? I have to assume that Crysis 2 isn&#8217;t too far in development, because showing off these little flecks of game footage in little bits of metal(?) just doesn&#8217;t scream, &#8220;our game is almost finished and we&#8217;re going to show it to you now!&#8221; I understand that this is just a teaser trailer, but that&#8217;s a real kick in the nuts. Crytek is going multiplatform with Crysis 2, but this trailer looks much more like fan service than anything intended to excite a wide audience. People who played Crysis to death: does this video actually show anything of interest? I can get burning buildings in a lot of other games.</p>
<p>Verdict: D</p>
<h2><strong>Assassin&#8217;s Creed 2</strong></h2>
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<p>Oh, Ubisoft, can I have your babies? A lot of gamers lament the industry&#8217;s ongoing shift to more film-like qualities, but I welcome it. These cinematic trailers &#8212; which admittedly lack any form of gameplay &#8212; are effective mood-setters, and we do get a solid idea of what our sneaky cloaked assassin is capable of. I love the Venetian setting and the atmosphere it brings, despite the fact that the fireworks-and-noise-in-crowded-place scene reminds me of a variety of movies with similar cover for murders. I suspect some of this content will be used in what is sure to be a huge TV ad campaign when the game ships.</p>
<p>Verdict: A</p>
<h2><strong>The Beatles: Rock Band</strong></h2>
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<p>Another caning is in order: I consider myself Beatles Agnostic. I&#8217;ve just never really cared for their music&#8230; until I watched the trailer and realized that, yes, I do actually like some of their stuff. And it does look damn cool to be able to go through their evolution from cuter-than-pie rockers to acid-tripping maniacs. The visual aesthetic is there, the music is there, the gameplay is there&#8230; yep, indeed, this trailer delivers what you would expect. And that&#8217;s a good thing. It surely won&#8217;t win over anyone who&#8217;s not enamored with Rock Band or The Beatles, but I don&#8217;t think Harmonix ever had delusions of such an event.</p>
<p>Verdict: B+</p>
<p>I shall be back with more thoughts on more videos, and if I can pry some of my fellow contributors away from the show floor for a minute, maybe someone else will chime in, too.</p>
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