Everybody who’s anybody in the games industry — me being the most obvious exception — is at E3 in LA this week, shoveling their wares or having wares shoveled into them. As hoped, a lot of companies saved some big announcements and content for the show, and I’m here to crap all over their hard [...]

Is PR so simple a monkey could do it? Futurama’s Gunther surely could, Clyde (I know he’s an orangutan) could probably get press for anything, beyond that, probably only a handful of other monkeys come to mind. What does that mean for our profession? Well, thanks to the ability of speech we have jobs. (this [...]

Welcome to the future of public relations: Despite the dizzying array of tools (Facebook, Twitter, a mysteriously-timed sudden resurgence of interest in booth babes, etc.) now at our disposal, the basics still look much the same as they did yesterday. Or rather, they do at least when it comes to dealing with the press. Mutual [...]