It’s time for another entertaining installment of PR Shorts, our highly informative — if somewhat basic and embarrassingly infrequent — look at a particular aspect of this job we do. Today I’ll discuss the daunting task of pitching a journalist.
The last PR Short touched on the press release, a vital weapon in the PR rep’s [...]

I’m going to try to put together a series of brief posts about PR practices, and thanks to my current diet of cold medication and coffee the best name I could come up with is PR Shorts. I know that sounds like a pair of cut-off jeans that will never give you a straight answer, [...]