Comments on: Reverb infiltrating the App Store? http://evolutionofpr.com/2009/08/24/reverb-infiltrating-the-app-store/ Marketers constantly have to adapt to reach consumers. We're here to talk about that... and, well... a whole bunch of other crap. Sat, 12 May 2012 09:20:12 +0000 hourly 1 http://wordpress.org/?v=3.1 By: A Week in Bad PR: Object Lessons from the Dark Side | Marketing and Public Relations Blog http://evolutionofpr.com/2009/08/24/reverb-infiltrating-the-app-store/comment-page-1/#comment-120 A Week in Bad PR: Object Lessons from the Dark Side | Marketing and Public Relations Blog Tue, 25 Aug 2009 14:26:28 +0000 http://evolutionofpr.com/?p=193#comment-120 [...] couple of stories and tweets and blogs about this, including Rachel Kay’s query about what happens if the interns refused, and if not, [...] [...] couple of stories and tweets and blogs about this, including Rachel Kay’s query about what happens if the interns refused, and if not, [...]

]]> By: Pete "Angry Jedi" Davison http://evolutionofpr.com/2009/08/24/reverb-infiltrating-the-app-store/comment-page-1/#comment-119 Pete "Angry Jedi" Davison Tue, 25 Aug 2009 08:39:19 +0000 http://evolutionofpr.com/?p=193#comment-119 To be honest, though, I put little to no stock in App Store reviews, at least ones from this country, as the vast majority of them appear to be written by vapid morons who can't spell. I've seen the comments "needs more levels lol" and "crashd my itouch" too often to take them in the slightest bit seriously. I'd much rather look at comments from people who actually have something to say - comments from sites like TouchArcade and the "proper" gaming sites, if they cover iPhone games. Worse is crap like you get for those interminable "MMOs" - a constant string of 5-star reviews with "ADD ME ADD ME ADD ME". There's no "quality control" in place. There's the "Was this review helpful?" option but that is clearly misused. I know I'm not alone in feeling this way about App Store reviews, so if a PR agency is getting involved, to be honest I don't mind too much, because I don't pay any attention to them in the first place! A better use of their time would surely be getting some press releases out to high-profile websites and getting some coverage for the products they are representing. But hey. I'm no professional. :) To be honest, though, I put little to no stock in App Store reviews, at least ones from this country, as the vast majority of them appear to be written by vapid morons who can’t spell. I’ve seen the comments “needs more levels lol” and “crashd my itouch” too often to take them in the slightest bit seriously. I’d much rather look at comments from people who actually have something to say – comments from sites like TouchArcade and the “proper” gaming sites, if they cover iPhone games.

Worse is crap like you get for those interminable “MMOs” – a constant string of 5-star reviews with “ADD ME ADD ME ADD ME”. There’s no “quality control” in place. There’s the “Was this review helpful?” option but that is clearly misused.

I know I’m not alone in feeling this way about App Store reviews, so if a PR agency is getting involved, to be honest I don’t mind too much, because I don’t pay any attention to them in the first place! A better use of their time would surely be getting some press releases out to high-profile websites and getting some coverage for the products they are representing.

But hey. I’m no professional. :)

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