Comments on: I don’t have to take this, man. It’s total bullshot. http://evolutionofpr.com/2009/08/20/i-dont-have-to-take-this-man-its-total-bullshot/ Marketers constantly have to adapt to reach consumers. We're here to talk about that... and, well... a whole bunch of other crap. Sat, 12 May 2012 09:20:12 +0000 hourly 1 http://wordpress.org/?v=3.1 By: My Homepage http://evolutionofpr.com/2009/08/20/i-dont-have-to-take-this-man-its-total-bullshot/comment-page-1/#comment-2137 My Homepage Fri, 27 Apr 2012 02:29:30 +0000 http://evolutionofpr.com/?p=177#comment-2137 <strong>... [Trackback]...</strong> [...] There you will find 5066 more Infos: evolutionofpr.com/2009/08/20/i-dont-have-to-take-this-man-its-total-bullshot/ [...]... … [Trackback]…

[...] There you will find 5066 more Infos: evolutionofpr.com/2009/08/20/i-dont-have-to-take-this-man-its-total-bullshot/ [...]…

]]> By: http://www.davescollectables.info/wars-revenge http://evolutionofpr.com/2009/08/20/i-dont-have-to-take-this-man-its-total-bullshot/comment-page-1/#comment-2081 http://www.davescollectables.info/wars-revenge Tue, 27 Dec 2011 15:45:15 +0000 http://evolutionofpr.com/?p=177#comment-2081 <strong>http://photobyangel2.com/blog/blog/post/fun-fun-fun!.aspx...</strong> uk franchises... http://photobyangel2.com/blog/blog/post/fun-fun-fun!.aspx…

uk franchises…

]]> By: Targeted Fan http://evolutionofpr.com/2009/08/20/i-dont-have-to-take-this-man-its-total-bullshot/comment-page-1/#comment-2011 Targeted Fan Tue, 04 Oct 2011 12:07:38 +0000 http://evolutionofpr.com/?p=177#comment-2011 <strong>Websites You Should Visit...</strong> [...]very few websites that happen to be detailed below, from our point of view are undoubtedly well worth checking out[...]... Websites You Should Visit…

[...]very few websites that happen to be detailed below, from our point of view are undoubtedly well worth checking out[...]…

]]> By: More Blog Titile http://evolutionofpr.com/2009/08/20/i-dont-have-to-take-this-man-its-total-bullshot/comment-page-1/#comment-1952 More Blog Titile Tue, 19 Jul 2011 08:47:05 +0000 http://evolutionofpr.com/?p=177#comment-1952 <strong>Another Title...</strong> I saw this really good post today.... Another Title…

I saw this really good post today….

]]> By: Tiana Scarles http://evolutionofpr.com/2009/08/20/i-dont-have-to-take-this-man-its-total-bullshot/comment-page-1/#comment-1489 Tiana Scarles Fri, 28 Jan 2011 01:42:50 +0000 http://evolutionofpr.com/?p=177#comment-1489 ;"; I am really thankful to this topic because it really gives useful information :*; ;”; I am really thankful to this topic because it really gives useful information :*;

]]> By: Jerry Svartel http://evolutionofpr.com/2009/08/20/i-dont-have-to-take-this-man-its-total-bullshot/comment-page-1/#comment-370 Jerry Svartel Mon, 29 Mar 2010 02:16:35 +0000 http://evolutionofpr.com/?p=177#comment-370 I've been looking for this exact information on this topic for a long time.  Bookmarked and recommended! I’ve been looking for this exact information on this topic for a long time.  Bookmarked and recommended!

]]> By: Blake Snow http://evolutionofpr.com/2009/08/20/i-dont-have-to-take-this-man-its-total-bullshot/comment-page-1/#comment-235 Blake Snow Wed, 11 Nov 2009 21:50:46 +0000 http://evolutionofpr.com/?p=177#comment-235 Nice insights, Tom. I also think the industry should move to a shorter announce cycle. Perhaps the NSMB Wii release next week, which was only announced five months ago, will prove that short lead times can still result in huge launches. Nice insights, Tom. I also think the industry should move to a shorter announce cycle. Perhaps the NSMB Wii release next week, which was only announced five months ago, will prove that short lead times can still result in huge launches.

]]> By: Sean Hollister http://evolutionofpr.com/2009/08/20/i-dont-have-to-take-this-man-its-total-bullshot/comment-page-1/#comment-110 Sean Hollister Thu, 20 Aug 2009 20:02:02 +0000 http://evolutionofpr.com/?p=177#comment-110 Excellent post, Tom! Bullshots and release delays are just two of several important reasons the Hollywood model would be much better for gaming; another is the damned if you do, damned if you don't situation publications run into when writing a video game preview. Is it fair to developers to critique a game poor based on unfinished code? Is it fair to readers to write a glowing preview of a game that could well be broken by the time it hits shelves? If publishers would simply withhold games until they are truly complete, we could stop asking ourselves either question and have a more accurate idea of what's worth our money. Excellent post, Tom!

Bullshots and release delays are just two of several important reasons the Hollywood model would be much better for gaming; another is the damned if you do, damned if you don’t situation publications run into when writing a video game preview. Is it fair to developers to critique a game poor based on unfinished code? Is it fair to readers to write a glowing preview of a game that could well be broken by the time it hits shelves? If publishers would simply withhold games until they are truly complete, we could stop asking ourselves either question and have a more accurate idea of what’s worth our money.

]]> By: Tom Ohle http://evolutionofpr.com/2009/08/20/i-dont-have-to-take-this-man-its-total-bullshot/comment-page-1/#comment-109 Tom Ohle Thu, 20 Aug 2009 19:02:50 +0000 http://evolutionofpr.com/?p=177#comment-109 Oh, totally agreed, Maciek. The reason we (PR people) have to do that, though, is because it's expected -- by media, fans, etc. It's just a cycle that has existed for so long that it's going to be incredibly hard to break. In an ideal world (we're trying with your projects! hehe) PR and production would work together to ensure that everything is complete. I mean, it's feasible for a game announcement (and associated assets) to be based on a vertical slice. Then a few months later, a few more areas and characters could be done, and you could have a gameplay demo for press. Then as the campaign rolls along, you only release the latest stuff happening in development -- all of your shots could use final-quality assets, the PR people would be happy, and the devs would be happy. But man, in what sort of fairytale world can devs precisely predict when something is going to be ready? :) Oh, totally agreed, Maciek. The reason we (PR people) have to do that, though, is because it’s expected — by media, fans, etc. It’s just a cycle that has existed for so long that it’s going to be incredibly hard to break.

In an ideal world (we’re trying with your projects! hehe) PR and production would work together to ensure that everything is complete. I mean, it’s feasible for a game announcement (and associated assets) to be based on a vertical slice. Then a few months later, a few more areas and characters could be done, and you could have a gameplay demo for press. Then as the campaign rolls along, you only release the latest stuff happening in development — all of your shots could use final-quality assets, the PR people would be happy, and the devs would be happy. But man, in what sort of fairytale world can devs precisely predict when something is going to be ready? :)

]]> By: Maciej Miasik http://evolutionofpr.com/2009/08/20/i-dont-have-to-take-this-man-its-total-bullshot/comment-page-1/#comment-107 Maciej Miasik Thu, 20 Aug 2009 18:01:11 +0000 http://evolutionofpr.com/?p=177#comment-107 Well, Tom, PR people are to blame as well. They usually craft their PR and marketing plans well ahead of the real development without taking into account the simple facts of life. They promise exclusive interviews, special screenshot packs, etc. from game which is halfway done. When that happens and the game is simply unplayable at that moment (because devs are redoing some important stuff), the power of Photoshop to rescue! And we end up with screenshots that don't resemble the final game at all. But this is not as damaging as PR people taking some work in progress shots themselves and releasing them just to fit some schedule. And then you see the ugly screens from you beloved games for years and your eyes bleed. Actually I don't know what is more damaging to game's reputation - bullshots or carefully rationed yet truthful screenshots? I remember Myst series of games where each new screenshot was an event celebrated by fans and they could do their PR with literally several screenshots before the games' release. Well, Tom, PR people are to blame as well. They usually craft their PR and marketing plans well ahead of the real development without taking into account the simple facts of life. They promise exclusive interviews, special screenshot packs, etc. from game which is halfway done. When that happens and the game is simply unplayable at that moment (because devs are redoing some important stuff), the power of Photoshop to rescue! And we end up with screenshots that don’t resemble the final game at all.

But this is not as damaging as PR people taking some work in progress shots themselves and releasing them just to fit some schedule. And then you see the ugly screens from you beloved games for years and your eyes bleed.

Actually I don’t know what is more damaging to game’s reputation – bullshots or carefully rationed yet truthful screenshots? I remember Myst series of games where each new screenshot was an event celebrated by fans and they could do their PR with literally several screenshots before the games’ release.

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