The Value of a Good PR Junket
In light of Tom Ohle’s fine new blog, I started thinking about the value of the PR junket, of which I have attended several thousand. One must wonder, is there any value in the PR junket? The three-day trip to Europe? The two-day soiree in Mexico? Are video game events giant spectacles of over-powered marketing teams trying to sway impressionable video game journalists? Or are they valuable tools that benefit both the publisher and the journalist–as well as a good way for both sides to know one another?
Because I am now a freelance writer and shameless promoter of my own blog, I have posted the first part of the article on EvolutionOfPR.com, and the rest on my blog, GameInsano.com.
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Sometime shortly after September 11, 2001, the business of the video game industry changed. Unlike an earthquake that turns a crevice in the ground into a canyon, this American event shifted the plates underneath the ground, re-arranging pieces of the landscape.
Americans on the whole examined their daily lives and mourned the losses of those folks who died senselessly in New York. They examined the language they used. New military terms were introduced and became more familiar while, conversely, they were also examined more closely in everyday language. Many journalists thought twice about the terms “headshot,” “sniping,” and “blowing the shit out that guy.”
Well, OK, maybe some of thought about it…
Oh lord, a zebra Hummer limo.
Along with Los Angeles Times writer Alex Pham’s examination of a certain freelance writer’s “excessive” freelance lifestyle, which explored the potential hazards of industry writers and their relationships with public relation teams, things got real quiet on the PR front. Road trips, big-time PR spectacles, and ATV events vanished. As the country settled into a new reality, the video game industry’s events slowly but surely returned, if only a little more reserved.
While no US citizen thought the September 11 attacks were a good thing (just ask the families whose relatives and friends died), the attack, in retrospect, made us examine our practices and values. And the trivial matter of a simple road trip designed to promote a game was among those things. Is an extravagant trip necessary? Is it in good taste? Does it exaggerate the violence in the game?
Read the rest of the feature, “The Value of a Good PR Junket,” on GameInsano.com.
Wow … This is a joke right? If you want people to go to your blog, why don’t you stick to trying to write quality content that will make people want to hear more … not doing a ridiculous bait and switch. Sorry man, but this was lame — and coming from someone in marketing to other people in marketing?
Good article, though I have to admit I sort of agree with Mr. Borden’s comment above about the bait and switch. It’s certainly not a lot of effort for us to click back and forth from your homepage, but wouldn’t a link to your blog have sufficed?
For Mr. Borden’s information: Douglass Perry is a journalist, not a marketer.
Ed, Sean, thanks for commenting. I agree that switching back and forth is, well, not a hardship per say, but not all that fun either. The truth is that when Tom set up this blog it got me thinking about various PR issues, and this one turned into quite a big article that I felt would be worth publishing on both blogs. To be clear, I did label the article from the beginning as one that continued elsewhere, so it’s not like it should have caught anyone off guard. I read aggregate sites that lead me to various different sites all the time, and I don’t have an issue with it.
The issue that I bring up in the article, however, is far more of an interesting topic, I believe. PR folks are always trying to think up valuable trips and events that promote their games in ways that make journalists think, while being simultaneously fun and get good press. I believe there is an art to it, and that Mexico trip was the right one at the right time.
The question, however, still remains: what makes a good PR junket?
Your blog is very interresting for me, i will come back here..
Will be Visa card be charged more then once?
Public Relations is all about pleasing the common people.”";